I took a Pinterest course for my own blog, and was amazed at how much I learned. My stats immediately shot up because of it, and I was so stoked that I posted about it on IG.
I really wanted to spread the word about Pinterest (and I know that sounds cult-like but hear me out LOL). I’d have learned about it much earlier if I’d known how much traffic it would bring!Someone that followed me saw this and messaged me to ask if I’d manage her Pinterest account for her. I honestly hadn’t even thought of that, but thought, well, why not? She ended up referring me to another client, and a month later someone else reached out to ask if I’d run her account, too!
Then my brother got interested (he runs an online shop) and I started running his, too. The rest is history!
And now, being a Pinterest Manager is one of my main online jobs. If you’re looking for inspiration, check out my 5 sources of income!
WHAT IS A PINTEREST MANAGER?A Pinterest Manager, also known as a Pinterest Virtual Assistant or a Pinterest Account Manager, is someone who manages a Pinterest account. That can be for a blogger, an online shop, service providers – anything really! You can even start your own Pinterest account about your Pinterest Management business!
There’s definitely a learning curve when you first start learning about Pinterest. It’s not just as easy as posting pretty photos – there’s a lot more that goes into it! You have to understand what will make people click, how to research keywords, market yourself to new clients, and more.
Overall, I enjoy it since I get to be creative, do a variety of things, people’s businesses that I believe in (it’s genuinely so exciting to see your clients succeed!), make my own hours, decide how many clients I want to take on, and be my own boss!
HOW MUCH DO PINTEREST MANAGERS MAKE?
Pinterest managers typically make anywhere between $300-1000 per month per client once becoming more established. It really depends on how many pins the client wants, and how much work they want done on their account. But I typically see ‘basic’ packages starting around $300 per month, with an additional one time fee to set up or makeover the account. This initial fee also seems to be around $300 as well.
When you first start out, you probably won’t make that much. But, after you ‘practice’ on a client or two, you can certainly start charging more! I’d suggest Googling “Pinterest Manger rate” or “Pinterest Virtual Assistant” to look at what others are charging to determine how to price yourself.
HOW TO BECOME A PINTEREST MANAGER
TAKE A COURSE (OR 2 OR 10)Pinterest is NOT as easy as it looks! There’s a lot that more that goes into it than just posting pretty pictures. You need to learn how to design pins, which keywords to use, keep up to date with algorithm changes, and more!
When I took my course, I was shocked at how much goes on behind the scenes. I took this course from Molly Ho, Pinterest for Creatives, and really enjoyed it! However, it’s not specifically for Pinterest Managers (I originally just took it for my travel blog), so there isn’t any information about pitching your services or writing contracts for clients.
If you want to become a Pinterest VA, you may want to take a course that’s specifically for Pinterest Managers. I also took The Pinterest Manager Course from the creator of the Pinterest VA Society Facebook Group (more info below!). This course was so helpful, and I’d highly recommend taking it because she shares everything you need in order to get your business started, including worksheet templates, how to set Pinterest accounts up for success, the key to understanding your analytics, tips for growing your business, and more.
I also learned quite a bit from Amy LeBlanc’s courses, and took both Pinterest Rank Boost, which teaches you all about Pinterest SEO, as well as Scheduling Shortcuts, a more advanced course that breaks down the exact strategy she uses to get better results while doing less work. I learned so much from both, but I’d recommend taking at least one other beginner Pinterest course before you dive into Scheduling Shortcuts.
FIND AN ACCOUNT TO PRACTICE ON
You may at least want to ‘practice’ on your own Pinterest account, or offer to run someone’s account for a discount. This will probably give you the confidence to know you’ll be successful at running someone else’s!
CREATE A WEBSITEIt’s helpful to have your own website, at the very least a Facebook page and Instagram account. But, of course, all 3 work best!
On your website, you can of course post about the services you offer, but it may also be a good idea to write some blog posts about Pinterest in general. You can feature a client’s account growth (or your own), write about why businesses should have a Pinterest account or mistakes people make when using Pinterest for business – basically anything you want that you think may convert customers.
Yes, you’re giving people information about Pinterest, but I guarantee most people don’t want to run their accounts themselves. Some will take the info and run, but others will start to see you as an authority and will (hopefully) hire you!
HOW TO FIND CLIENTS AS A PINTEREST MANAGER
TELL EVERYONEAs I mentioned above, I landed 2 clients just by posting about it on Instagram! Do not underestimate the power of word of mouth. Tell your family, friends, Facebook, random strangers on the street, etc. You never know who may be starting a business and want to utilize your services!
NETWORK WITH YOUR CLIENTELEI think I happened upon clients so quickly because I’m a travel blogger myself, so I already followed and networked with a lot of other bloggers. So when I posted my Pinterest results, I already had an audience that was interested in Pinterest services.
I’d recommend figuring out a niche you may want to work with. If you’re not sure yet, that’s ok, but you may want to pick one you’re excited about, and/or know things about. It’s totally different running a Pinterest account for a food blogger than a travel blogger, especially if you’re designing pins. So, if you’re already familiar with the niche it may make things a little easier for you.
Then, network! I’d suggest utilizing Instagram and Facebook Groups. Follow and interact with people you think may be interested in Pinterest services, but be genuine about it! People can smell someone just trying to sell services from a mile away. Think of it as a long game rather than a quick fix.
HOW TO FIND SUPPORT
JOIN A FACEBOOK GROUPI LOVE FACEBOOK GROUPS! They are so so helpful. I personally love the Pinterest VA Society group, and find it so helpful. Every time I’ve asked a question, multiple people have responded. And it’s just so helpful to be (virtually) surrounded by other Pinterest Virtual Assistants!
I hope this helps you become a Pinterest Manager! And if you have any questions, feel free to reach out. I’m happy to help!
LOVE IT? PIN IT!